Since establishing the Patriots Foundation in 1994, the Kraft family and current and former Patriots players, coaches and their families have donated millions of hours to giving back to their communities. As part of their commitment to giving back to the community, the Kraft family and the New England Patriots Foundation have always had a deep appreciation for community volunteers. In 2011, the Patriots Foundation established the Celebrate Volunteerism initiative to educate people about the need for volunteering, increase awareness for volunteer opportunities, honor deserving volunteers and encourage others to follow the Kraft family's example of being lifelong volunteers.