New York, October 25, 2000 – A record 1.75 million unique users logged onto NFL.com during the NFL's Breast Cancer Awareness Day on Tuesday, Oct. 24.
Promoted throughout October on NFL.com and in PSAs during NFL games, fans learned of a special section on NFL.com called "NFL FOR HER" (nfl.com/nflforher). On Tuesday, the NFL FOR HER section generated three million page views. The section incorporates chats, features and other information about breast cancer and the NFL's sponsorship of the Susan G. Komen Breast Cancer Foundation.
As part of the initiative, the NFL donated $50,000 to the Komen Foundation.
Former NFL All-Pro linebacker CHRIS SPIELMAN and his wife, STEFANIE, a breast cancer survivor, set the NFL.com live chat record for most fan questions asked with 1,113. No NFL player, coach or personality has ever drawn more questions from fans. The e-mailed messages ranged from supportive notes to advice-seeking queries. The Spielmans' chat lasted 45 minutes, 20 minutes longer than initially scheduled. In addition, NANCY BRINKER, founder of the Komen Foundation, and NICOLE MILLER, who designed a new line of NFL-inspired merchandise with proceeds benefiting the Komen Foundation, conducted live chats.
Other stories shared on the NFL FOR HER section of NFL.com were those of breast cancer survivor JANICE McNAIR, the wife of Houston Texans owner Robert, and ZENOBIA ANDERSON, the mother of the Atlanta Falcons' JAMAL ANDERSON (whose family and friends have suffered from the disease).
The Susan G. Komen Breast Cancer Foundation was established in 1982 by Nancy Brinker to honor the memory of her sister, Susan G. Komen, who died of breast cancer at the age of 36. From its inception through the end of fiscal year 1999, the Foundation has raised more than $300 million for breast cancer research, education, screening and treatment programs.
