NEW ENGLAND - June 9, 2017 - The New England Patriots presented players, coaches, football staff and team executives with their Super Bowl LI championship rings during a beautiful private ceremony this evening at Robert Kraft's residence. Created by Jostens, the leading national custom jewelry designer and manufacturer, the championship ring commemorates the Patriots' historic fifth Super Bowl championship and memorable Super Bowl LI victory.

"We celebrated our first Super Bowl ring ceremony 15 years ago to the day," said Patriots Chairman and CEO Robert Kraft. "It was our first Super Bowl championship in 42 years and, at the time, I couldn't imagine a more exciting game or ring celebration. But, we have had the good fortune to now celebrate five Super Bowl championships, and much like the games themselves, the rings and the celebrations keep getting bigger and better. It was a historic comeback win and the players deserve to have a ring that represents that accomplishment, so we created the biggest Super Bowl ring ever made. Watching the expressions of the players and coaches when they saw them for the first time and the overwhelming pride when they put them on was priceless."

"Jostens is honored to once again partner with the New England Patriots to create a championship ring that celebrates the team's historic win and honors its undeniable championship legacy," said Chris Poitras, vice president, Jostens. 

Every detail of the ring was considered in telling the story of this incredible team. The Super Bowl LI championship ring features the iconic Patriots logo made from a custom-cut created corundum sapphire and ruby. An additional corundum sapphire in the background proudly surrounds the Patriots logo and five iconic Vince Lombardi Trophies. Each trophy features a marquise-cut diamond and is pavé-set with brilliant round diamonds. Surrounding the custom sapphire corundum is another perimeter row of diamonds, bringing the total to more than 280 diamonds. The title WORLD CHAMPIONS surrounds the sides contributing to the ring's unique shape and size.

The left side of the ring features the recipient's name with their number encrusted in diamonds. An image of the lighthouse and bridge, which form Gillette Stadium's signature view, are accented with the years of each of the Patriots' previous Super Bowl victories. 

On the right side of the ring, the Super Bowl LI logo is highlighted with the game's final score at the top and the team's stellar 17-2 overall record at the bottom. Framing the side is Kraft's unforgettable postgame comment that this Super Bowl victory was "UNEQUIVOCALLY THE SWEETEST."

Two custom arbors make up the inside of the ring, highlighted with Mr. Kraft's memorable quote, "WE ARE ALL PATRIOTS," along with his signature and the date when he first delivered that line. The right arbor reads, "GREATEST COMEBACK EVER," a nod to the 31-unanswered points scored to record the most dramatic come-from-behind win in Super Bowl history.

Crafted in 10-karat white gold, the ring has a carat weight of 5.1 and features a stone count of more than 280 diamonds, including five marquise-cut diamonds representing the franchise's five Vince Lombardi trophies. This latest Patriots Super Bowl Ring is the largest Super Bowl ring ever created and is truly a sight to behold.

To celebrate this significant chapter in the team's history, the Patriots and Jostens have collaborated to create a custom selection of personalized jewelry and collectibles for Patriots fans everywhere. The collection features multiple price points and items are offered with or without personalization, giving every New England Patriots fan the chance to own a piece of history. The full collection can be ordered at proshop.patriots.com or www.jostens.com/patriotsfan.

Founded in 1897, Jostens has produced championship rings for professional sports teams and athletes for more than 60 years. In addition to collaborating with the New England Patriots on all five of their Super Bowl Rings, Jostens has partnered with other New England professional sports organizations including the Boston Red Sox and Boston Bruins.

About Jostens
Jostens is a trusted partner in the academic and achievement channel, providing products, programs and services that help its customers celebrate moments that matter. The company's products include yearbooks, publications, jewelry and consumer goods that serve the K-12 educational, college and professional sports segments. Founded in 1897 and based in Minneapolis, Minn., Jostens is a subsidiary of Newell Brands and can be found online at www.jostens.com.

About Newell Brands
Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer's®, Coleman®, Jostens®, Marmot®, Rawlings®, Irwin®, Lenox®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, Waddington and Yankee Candle®. Driven by a sharp focus on the consumer, leading investment in innovation and brands, and a performance-driven culture, Newell Brands helps consumers achieve more where they live, learn, work and play. 

This press release and additional information about Newell Brands are available on the company's website, www.newellbrands.com.