The New England Patriots fared well in a recent Sports Business Journal and Sports Business Daily reader survey. More than 1,500 responses were collected from polling the web sites of both SportsBusiness Daily and SportsBusiness Journal from September 12-October 2. Chairman and CEO Robert Kraft was the runaway selection as the NFL's most effective owner, claiming 52.6 percent of the nearly 1,000 responses. New England quarterback Tom Brady finished a sizable margin ahead of Manning as the league's most marketable player, with 43.7 percent of the votes to 23 percent for the Colts signal-caller. In somewhat of a surprise, Gillette Stadium finished in a close second (14.2 percent to 11.9) behind Lambeau Field as the NFL's best stadium. Bill Belichick (15.3 percent) finished second to Duke basketball coach Mike Krzyzewski (30.3) in the "coach who would make the best corporate executive" category. Here are the results relevant to the Patriots. Most effective owner:

• Robert Kraft (New England Patriots) 52.6%

• Jerry Jones (Dallas Cowboys) 8.7%

• Publicly owned, non-profit corp. (Green Bay Packers) 7.3%

• Arthur Blank (Atlanta Falcons) 6.1%

• Jeffrey Lurie (Philadelphia Eagles) 4.8%

• Dan Rooney (Pittsburgh Steelers) 4.4%

Best uniforms:

• Dallas Cowboys 9.9%

• Green Bay Packers 8.8%

• Oakland Raiders 7.4%

• Pittsburgh Steelers 5.9%

• New York Giants 5.7%

• New England Patriots 5.3%

NFL most marketable player:

• Tom Brady 43.7%

• Peyton Manning 23.0%

• Michael Vick 13.7%

• Brett Favre 7.2%

• Donovan McNabb 6.5%

Best NFL stadium:

• Lambeau Field (Green Bay Packers) 14.2%

• Gillette Stadium (New England Patriots) 11.9%

• Lincoln Financial Field (Philadelphia Eagles) 10.1%

• Reliant Stadium (Houston Texans) 8.6% Coach who would make the best corporate executive:

• Mike Krzyzewski (Duke men's basketball) 30.3%

• Bill Belichick (New England Patriots) 15.3%

• Joe Torre (New York Yankees) 9.3%

• Phil Jackson (Los Angeles Lakers) 8.5%

• Pat Summitt (Tennessee women's basketball) 8.0%

• Tony LaRussa (St. Louis Cardinals) 7.5%

• Pete Carroll (USC football) 6.5%

• Larry Brown (New York Knicks) 6.2%

• Bill Parcells (Dallas Cowboys) 2.8%

You can read the full survey at **www.sportsbusinessdaily.com**