FOXBOROUGH, Mass. - The Patriots 33-13 win Sunday in Cleveland captured another weekly ratings victory for the team behind three touchdowns and 406 passing yards from quarterback Tom Brady. The Patriots improved their record to 4-1 while finishing first in Boston's weekly television ratings for the fifth-consecutive week.
WBZ's Sunday broadcast was the highest-rated non-primetime game of the season for the Patriots, capturing a household rating of 35.5 to go along with a market share of 66, their second highest through five games. The broadcast averaged 1,395,000 total viewers, peaking at 3:00 p.m. with 1,493,600 viewers.
Despite competition from Sunday night's presidential debate, along with two broadcasts of the Boston Red Sox' first return to postseason play in two years, the Patriots again stood atop the weekly ratings by a wide margin. The presidential debate garnered a 26.1 rating with a 37 share locally across CBS, ABC and FOX's broadcasts, while Game 1 and Game 2 of the Red Sox ALDS appearance captured a 16/27 and 9.5/22 rating and market share respectively.
The Patriots will next host the Cincinnati Bengals on Sunday, October 16 at 1:00 p.m. The game will be televised locally in Boston on WBZ Channel 4 with Ian Eagle calling the play-by-play accompanied by color commentary from Dan Fouts.
HIGHEST-RATED PROGRAMS OF WEEK IN BOSTON MARKET
**Program** | **Network** | **Date** | **Household Rating** | **Market Share** |
Patriots at Browns | **WBZ** | **10/9/2016** | **35.5** | **66** |
Red Sox at Indians | TBS | 10/6/2016 | 16.0 | 27 |
Presidential Debate | WBZ | 10/9/2016 | 12.1 | 17 |
NCIS | WBZ | 10/4/2016 | 11.4 | 18 |
Big Bang Theory | WBZ | 10/3/2016 | 10.7 | 17 |