FOXBOROUGH, Mass. – The New England Patriots, along with inaugural partner Dunkin' Donuts, announced today the launch of Patriots365, a new loyalty program that rewards Patriots Season Ticket Members for their everyday purchases made with Dunkin' Donuts in the DD Perks Rewards program.
Patriots365 is an exclusive amenity to Season Ticket Members. Here's how it works:
- ENJOY: Sign in or sign up for DD Perks and use your enrolled DD card at participating Dunkin' Donuts
- EARN: Earn 15 percent on qualifying purchases with your enrolled DD card
- SAVE: Redeem the earned credit towards your 2016 season ticket invoice
"Our Patriots Season Ticket Members are loyal 365 days per year. Finding a way to add value to their season tickets while simply doing the things they already love on a daily basis is important to us," said Jessica Gelman, Patriots Vice President of Customer Marketing & Strategy. "Dunkin' Donuts is not only a great New England brand, but an innovator in the digital space, a leader in customer experience and a part of all of our everyday lives. Teaming up with DD Perks to be our inaugural Patriots365 partner is a natural fit."
"With DD Perks, guests earn rewards for every Dunkin' run," said Sherrill Kaplan, Director of Digital & Loyalty Marketing for Dunkin' Donuts. "Patriots365 sweetens the deal even more by providing Patriots Season Ticket Members a 15 percent credit on every purchase made with their DD Perks-enrolled DD card. Patriots Season Ticket Members can then apply that credit towards their annual Patriots season tickets purchase. We are thrilled to be the inaugural partner of the Patriots offering this new amenity to their fans." To learn more about the program, visit www.Patriots365.com. To get started, visit www.DDPerks.com/Patriots365.
About Dunkin' Donuts:
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for eight years running. The company has more than 11,000 restaurants in 36 countries worldwide. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.
