FOXBOROUGH, Mass. - The Patriots 35-17 win Sunday at Gillette Stadium continued an impressive streak of weekly ratings victories for the team while improving their record to 5-1 on the season. Eight of the 10 Patriots broadcasts of the 2016 season dating back to the preseason opener have captured the top spot in Boston's weekly television ratings, with the only two exceptions being their second place finishes to Olympic coverage in the opening weeks of the preseason.
WBZ's Sunday broadcast received a household rating of 32.7 to go along with the highest market share of the season at 69, and peaked at 3:45 p.m. with a 37.6 rating and market share of 72. Postgame coverage of the victory provided on WBZ's Patriots 5th Quarter finished with an impressive rating of 11.6 with a market share of 25, enough for a fourth place finish in the weekly ratings amongst all Boston television programming.
The Patriots fifth victory of the young season also doubled the household ratings and market share of David Ortiz's final Major League Baseball game for the Boston Red Sox in their season-ending loss in Game 3 of the ALDS, which captured a 16.3 and 26 rating and market share respectively.
The Patriots will hit the road next Sunday for a 4:25 p.m. tilt against the Pittsburgh Steelers at Heinz Field. The game will be televised locally in Boston on WBZ Channel 4 with Jim Nantz calling the play-by-play accompanied by color commentary from Phil Simms.
HIGHEST-RATED PROGRAMS OF WEEK IN BOSTON MARKET
| Program | Network | Date | Household Rating | Market Share |
| Patriots vs. Bengals | WBZ | 10/16/2016 | 32.7 | 69 |
| Red Sox vs. Indians | TBS | 10/10/2016 | 16.3 |
26 |
| 60 Minutes | WBZ | 10/16/2016 | 12.6 | 21 |
| Patriots 5th Quarter | WBZ | 10/16/2016 | 11.6 | 25 |
| NCIS | WBZ | 10/11/2016 | 11.1 | 18 |
